Evidence of Impact
In the field of agriculture, research has shown that when rural farmers were exposed to a training method using locally created videos and mediated facilitation, they were 47% more likely to adopt at least one new behavior as compared to rural farmers that had received a standard training methods without the video integration. (Source)Why Video for Behavior Change?
Video is an excellent tool for behavior change communication, which is essentially any interactive communication strategy that promotes positive behaviors that help solve world's most pressing health, agricultural, and education problems. Specifically, illuminAid is focused on the use of video technology to encourage behavior change for the empowerment of rural populations in developing nations. | Confidence in Creating Video | Confidence in Using Projectors | Belief in Ease of Video Incorporation | |||
|---|---|---|---|---|---|
| Before Workshop | After Workshop | Before Workshop | After Workshop | Before Workshop | After Workshop |
| 55% | 90% | 59% | 91% | 74% | 88% |
illuminAid conducts Monitoring & Evaluation (M&E) baseline and end line surveys to determine the effectiveness of our Video Education Workshops (see below).Hear from our partners
Hear from our BENEFICIARIES
MADE FOR RESULTS
155 video screenings in 12 communities in 1 year (The Ministry of Health and Social Welfare, The Gambia, 2017).12,468 beneficiaries reached (85% youth) in 21 districts in just 4 months (Catholic Relief Services, Burkina Faso, 2017).33% increase in community participation directly related to the use of illuminAid's equipment & methodology (Catholic Relief Services, Guinea Bissau and Senegal, 2016).81% satisfaction rate amongst beneficiaries and 16% increase in comprehension of new behaviors (Care Malawi, 2018).
Impact of video training on staff empowerment
Rural villages viewing completed videos