When applied successfully, illuminAid’s training and technology is an excellent catalyst for social and behavior change, especially when beneficiaries may be hesitant to embrace a behavior that is at odds with their cultural practice. For example, research has shown that the approach of participatory video is a successful tool in reducing gender-based violence in post-conflict societies. Creating the videos and viewing them in public settings increased women’s recognition of their rights, changed family dynamics through improved communication and reduced violence in family units as well as a more equitable treatment of male and female children. Through the participatory video process, both men and women were able to change their perceptions and behaviors related to gender based violence (4). illuminAid's model is built upon these methodologies that the research has proven to be successful in impacting behavior change.

When used effectively, video messages and cordless projectors can rapidly and efficiently scale projects. The messages are consistent and eliminate the possibility of diminished messaging through the extension network. illuminAid’s intervention equips organization staff, volunteer community members, or non-technical staff to deliver relevant, up-to-date training in areas without access to electricity. It increases the capacity of an organization by standardizing the message, thereby decreasing fatigue and lack of consistency, as well as saving costs by allowing fewer staff members to reach more communities with the same message. Due to illuminAid’s training and technology, Catholic Relief Services in Burkina Faso was able to reach 12,468 beneficiaries (85% of which were youth) in 21 districts in 4 months. Similarly, the Ministry of Health and Social Welfare in The Gambia was able to conduct 155 screenings in 12 communities in just one year, as a result of illuminAid’s training and technology. Results of our partners from the field validate the impact of our intervention.

See references below.