Evidence of Impact
In the field of agriculture, research has shown that when rural farmers were exposed to a training method using locally created videos and mediated facilitation, they were 47% more likely to adopt at least one new behavior as compared to rural farmers that had received a standard training methods without the video integration. (Source)
Why Video for Behavior Change?
Video is an excellent tool for behavior change communication, which is essentially any interactive communication strategy that promotes positive behaviors that help solve world's most pressing health, agricultural, and education problems. Specifically, illuminAid is focused on the use of video technology to encourage behavior change for the empowerment of rural populations in developing nations.
Camera Kits Deployed: 274
Recharging Kits Deployed: 619
Project Countries: 25
People Directly Trained: 602
illuminAid conducts Monitoring & Evaluation (M&E) baseline and end line surveys to determine effectiveness of the Video Education Workshops.
| Confidence in Creating Video | Confidence in Using Projectors | Belief in Ease of Video Incorporation | |||
|---|---|---|---|---|---|
| Before Workshop | After Workshop | Before Workshop | After Workshop | Before Workshop | After Workshop |
| 55% | 90% | 59% | 91% | 74% | 88% |
partner testimonials (NGOS & Ministries of Government)
beneficiary testimonials
illuminAid conducts surveys before and after video screening sessions to determine community engagement and effectiveness the video.