Information and Communication Technologies to Provide Agricultural Advice to Smallholder Farmers: Experimental Evidence from Uganda.
Summary
This study evaluates the effectiveness of ICT-mediated agricultural extension for smallholder maize farmers in eastern Uganda, utilizing videos, interactive voice response (IVR), and SMS reminders to deliver information. Results showed that farmers who watched a short video on improved maize farming techniques significantly increased their knowledge, were more likely to adopt recommended practices, and experienced a 10.5% increase in maize yields. However, IVR and SMS reminders showed limited additional benefits, suggesting video-based education alone was the most impactful intervention. This approach highlights the potential of audiovisual tools in improving agricultural productivity and knowledge dissemination.Abstract
This study investigates the impact of ICT-mediated agricultural extension on smallholder maize farmers in eastern Uganda. Using a randomized controlled trial design, the study tested the effectiveness of videos, IVR, and SMS messages in improving knowledge, adoption of farming practices, and yields. Farmers exposed to video interventions demonstrated higher adoption of recommended practices, increased knowledge, and a 10.5% improvement in maize yields compared to control groups. However, IVR and SMS reminders provided limited incremental benefits. The findings underscore the value of video-based education in agricultural extension while highlighting the need for complementary strategies to optimize outcomes.
Citation
Van Campenhout B, Spielman DJ, Lecoutere E. (2020). Information and Communication Technologies to Provide Agricultural Advice to Smallholder Farmers: Experimental Evidence from Uganda. American Journal of Agricultural Economics, 103(1): 317–337. https://doi.org/10.1002/ajae.12089.
