Projecting Health: Community-Led Video Education for Maternal Health
This publication applies the community-led education model to generating video for maternal health education. The approach described here is similar to to illuminAid’s video intervention and work in community health settings.
illuminAid claims no authorship of this publication and takes no ownership over the subject of this study’s research. Please see citation below.
Abstract
We present a qualitative study of Projecting Health, a public health project we deployed in rural Uttar Pradesh (India) to address persistently high maternal and infant mortality rates. This project is based on our model of Community-led Video Education (CVE), which leverages community resources for the generation, dissemination, and assimilation of visual media. We use the lens of information flows to examine how our instantiation of CVE enables the translation of globally approved health care norms to local household practices. We also demonstrate how CVE allows for integration with current community practices, existing state-supported health care infrastructure, social and patriarchal structures, and power dynamics within our target populations to drive community participation.
Citation
Neha Kumar, Trevor Perrier, Michelle Desmond, Kiersten Israel-Ballard, Vikrant Kumar, Sudip Mahapatra, Anil Mishra, Shreya Agarwal, Rikin Gandhi, Pallavi Lal, and Richard Anderson. 2015. Projecting health: community-led video education for maternal health. In Proceedings of the Seventh International Conference on Information and Communication Technologies and Development (ICTD '15). Association for Computing Machinery, New York, NY, USA, Article 17, 1–10. https://doi.org/10.1145/2737856.2738023
Learn more about Projecting Health
Projecting Health is a collaborative project between the University of Washington and PATH. "Projecting Health, focuses on community-led use of digital media to effectively improve health knowledge and behaviors. The new method equips communities with basic skills and low-cost tools for targeted message creation and delivery bolstered by scientific evidence and visual demonstrations" (Source). illuminAid applies a similar approach to the Projecting Health model in our work with community-health organizations. 
Images from a 2012 illuminAid project with Digital Green which trained staff in local video production methods that were projected for agricultural training in Odisha, India.