USAID Transforming Market Systems (TMS) Activity ACDI/VOCA and illuminAid Project Report of Impact
In partnership with ACDI/VOCA Honduras, illuminAid engaged in a year-long partnership to support the transforming market systems (TMS) activity in honduras from february 2023 - February 2024. The project included the production and publication of 10 community-led videos prepared by the partners Bon Café, HEIFER, FUNDER, Zamorano and COMSA, which aimed at improving agricultural outcomes through farmer video education.
Summary
To implement innovative methodologies for training producers, TMS and illuminAid initiated an alliance, developing in January 2023 the first workshop to train strategic partners of TMS in the coffee sector (COMSA and Bon Café), in the livestock sector (HEIFER) and other partners (Zamorano, FUNDER and PYFLOR) in video production.
In September 2023, we continued with the implementation of the knowledge acquired through the production and publication of 10 videos prepared by the partners Bon Café, HEIFER, FUNDER, Zamorano and COMSA; in conclusion, in this phase the exercise of production and publication of the videos showed encouraging results in this first test, leaving as a lesson learned the need to encourage the spontaneous participation of producers in the production of videos, as well as their use to learn new knowledge.General Objective:
Train AVA partners in low-cost video production as a solution to demonstrate and teach good farming and ranching practices and close the gap that separates farmers from access to vital information needed to adopt new technologies, improve farm yields and increase household incomes.Conclusions
Training in cell phone video and photo production should continue, as it is a practical and low-cost way to train in the transfer of new practices, technologies, and other knowledge.The themes of the workshop are suitable for training beginners.Feedback from participants has been positive regarding this type of training to facilitate the use of technology.Coordination between the AVA Component, TMS Communications Component, and illuminAid has been key to the success of the partnership.
Citation
Original report prepared by Eva Mendoza, Especialista en Agricultura Valor Agregado y Agronegocios for Proyecto Transformando Sistemas de Mercado (TMS), ADCI/VOCA Honduras, 27 February 2024. Report translated to English by illuminAid staff.
Credits
Photo courtesy of Cata Correa, illuminAid Local Video Trainer, shot during cell-phone video production workshop on Feb 27, 2024Video 1 on "Best Agricultural Practices" produced by HEIFER Team during workshop on Feb 27, 2024. Video 2 on "Irrigation Systems" produced by EFISolutions Team during workshop on Feb 27, 2024.