From global to local: The essential role of localization in international development

Over the last decade, the concept of localization has become a central theme in international development. Localization involves empowering local actors, such as non government organizations (NGOs), community leaders and local governments, to lead development initiatives in their own communities. This approach ensures solutions are culturally relevant and effective in meeting local needs. It moves away from outdated models where non-local entities control development priorities and programming.

In recent years, however, localization has been criticized as a buzzword and an elusive goal that has yet to be fully realized globally. Often, the percentage of local leadership falls short of targets set by major players like USAID. Despite these challenges, it's important to celebrate the significant progress this shift has made, especially for smaller organizations that have regained their ability to drive local change, often in partnership with mission-driven organizations that support their efforts.

illuminAid is one of these organizations, deeply committed to strengthening local systems through our innovative model, which focuses on training and building the capacity of local NGOs and video trainers. Our approach offers significant value in three key ways:

1. Training teams in key digital skills

Digital skills are essential today, especially for organizations aiming to create impactful behavior change in their communities. Our Video Education Workshops (VEWs) provide comprehensive training in video production and digital storytelling, enabling local teams to harness the power of video effectively. By equipping the staff of local NGOs with these skills, we enhance their ability to communicate vital messages on health, education, environmental and social issues, thereby amplifying their impact.

2. Providing climate-friendly and low-cost technology

In many rural communities, access to technology is a significant barrier. At IlluminAid, we bridge this gap by providing affordable, climate-friendly technology solutions. Our equipment — including cameras, cordless projectors and solar recharge kits — is specifically designed for rural settings. We continually refine our tools based on direct feedback from our local partners.

3. Empowering organizations to scale their impact

One of the major challenges for local NGOs is scaling educational and behavior change programming to reach more people in rural, disconnected areas. Our model supports organizations in developing efficient strategies and program models that enable them to expand their reach, and, ultimately, secure more funding to continue their important work. By fostering local capacity and providing ongoing support, we help our partners grow, attract more resources and make a bigger difference in their communities.

The broader impact of localization

Localization is fundamentally about shifting power to local actors and making development initiatives more inclusive and responsive to the actual needs of communities. By investing in local capacity and infrastructure, organizations like IlluminAid help create a more equitable and effective development landscape.

According to Devex, one of the key lessons about localization is that it requires a genuine commitment to supporting local leadership and decision-making (David Ainsworth, 2024). This is precisely what IlluminAid aims to achieve through our tailored training programs, provision of suitable technology and strategic support for scaling operations.

We are proud to contribute to this movement by empowering local NGOs and video trainers, ensuring they have the skills, tools and strategies needed to drive meaningful change in their communities. Together, we can build a future where development is truly led by those who understand their communities best.