Versatility of illuminAid NGO Model: Donor Engagement and Impact Reporting
illuminAid is proud and pleased to conduct global development work with NGOs in the 70 poorest countries of the world for many reasons. One of those many reasons is that we get to work in numerous different sectors when determining how to enhance the communications strategies of NGOs with solar-powered video technology. The common fields we’ve worked in have been health, agriculture, education and human rights. However, given the versatility of our program model with NGOs, there’s another intriguing way that we can boost their communications efforts.
Organizations worldwide, no matter their operational model, are not only seeking to improve their services to customers or beneficiaries but are also exploring new ways to present their work to funders. Oftentimes, a highly compelling medium to solicit greater interest and funding for an organization is to provide captivating videos or other media that convey the intricacies and outcomes of a group’s hard work. When it comes to NGOs operating in the developing world that want to show their donors their programs are uplifting the most underserved communities, illuminAid is also thrilled to help with that.
VEW Plan International 2021 - Partners creating a video in the field
Specifically, illuminAid can train NGOs on how to use the video technology we provide them to create videos solely for a donor audience. These videos can feature incredibly rich content on the numerous programs they execute, the beneficiaries they serve and the outcomes they’ve achieved. While this approach regarding illuminAid’s training of NGOs does not implicitly relate to behavior change communications or knowledge sharing to beneficiaries, it nevertheless is a highly applicable focus that we’re happy to embrace to support our NGO partners abroad.
In fact, we have a track record of successfully conducting a workshop in this very manner. In 2019, we worked with World Vision in Mali on a video training workshop dedicated to short film creation solely for fundraising efforts. They created videos to heighten their donor engagement strategies to U.S. and European donors in particular, and the workshop was a great success. World Vision ultimately created videos early in the process on their WASH (Water, Sanitation and Hygiene) programs and have been able to use the technology we provided them to develop short films on plenty of other topics as well.
VEW World Vision Mali 2019 - Partners working on a video
It’s clear then that video technology is a highly flexible and powerful medium that can build an organization’s capacities in numerous ways, and it doesn’t just have to relate to services directly related to beneficiaries. Our solar-powered video technology can be used to capture footage of NGOs providing critical programs to their poorest beneficiaries, and then, in turn, be used as footage for the purpose of impact reporting and credibility for donors on social platforms, newsletters and much more. We are happy to embrace this option with NGOs in the future, and we look forward to applying our solar-powered video technology intervention in countless ways to heighten the communications strategies of wonderful organizations working in the developing world today.